SmartCuration

for the Open Internet

Solving major programmatic advertising challenges for Marketers

Addressability

Demand side signal loss for targeting.

Buying inefficiencies

Bid duplication and wastage.

Operational overhead

Time-consuming campaign management.

Complexity of AdTech Ecosystem

Need for simplicity via plug and play solutions.

DSPs have too much traffic to listen to. Advertisers only learn what their DSP buys.

Welcome to Onetag The new easy way to better media performance

Advanced placement-level traffic shaping technology, powered by AI

  • We filter out all the wastage at source.
  • We learn from all ad placements in real time.
  • We deliver the impressions that matter.
  • We give your DSP the assist it needs.
  • All without cookies

Viewability

Performance

Delivering greater efficiency and better business outcomes

OPTIMAL BIDDING

High performing inventory based on Media Quality data, without cookies.

MORE RELEVANCY

Proprietary knowledge graph and contextual solution.

INCREASED CONTROL

Easy solution to manage unique Deals and the Open Marketplace.

INCREASED PERFORMANCE

Harness the power of our AI technology and supply infrastructure, all at no additional cost.

Zero risk, all reward

  • Viewable impressions.
  • Uncluttered context.
  • Semantically relevant inventory.
  • Engaged users.
  • Curated for your KPIs.

Strong data science approach

Cookieless by design

Publishers: 2,000+ direct integrations

Advertisers: 5,000+ globally

DSPs: integrations with all leading DSPs

Data: interoperable with all leading ID solutions

100% privacy compliant

Reduced carbon footprint

Solving market challenges with Upstream Smart Curation

Onetag Smart Curation gives you direct access to premium advertising inventory at scale.

The Onetag Smart Curation platform combines with our Global Exchange infrastructure to deliver greater scale, performance and measurement for buyers and publishers.

Curate your view

Choose the unique blend of performance and targeting tactics your advertising requires.

Access rich contextual targeting powered by the Onetag knowledge graph and Semantic Topics search tool

  • Intuitive UI.
  • Full and immediate control.
  • Higher attention performance.
  • Easy inclusion and exclusion lists.
  • Cookieless.

Semantic Topics

The Onetag proprietary semantic engine delivers powerful contextual data based on an innovative knowledge graph.

Onetag provides a privacy friendly, brand safe way to reach interested audiences in quality environments in a highly relevant way

Greater accuracy – beyond keywords

Harness large language models (LLMs) to read all content on web pages for increased relevance and accuracy.

Highly specific – beyond categories

Blend broader contextual targeting with industry and brand specific content and competing brands.

Universal – beyond cookies

Onetag contextual data doesn’t require cookies, and is available across all formats and devices.

Programmatic Champions at Your Service

We are a proactive and customer-focused team who ensure you will achieve your desired business outcomes.

Our laser focused approach helps us to anticipate your needs before they arise

Building strong and successful relationships is what drives us every day.

Customer Service Benefits:

  • Dedicated Customer Success Management.
  • Fast response time.
  • Campaign troubleshooting.
  • Campaign insights.
  • QBRs.

Delivering the right outcomes for your business

Onetag is more than another ad tech partner: their team will go the extra mile to support our programmatic and data strategies with state-of-the-art technology solutions.

Alexandre Obino, Publicis